Classroom Training

About Our Courses
We offer Instructor Led Training courses built around the concepts of Jeffrey Gitomer’s extremely successful books. Our offerings include options that can help the junior employee learn the basics all the way up to Enterprise Blended Learning Solutions that incorporate Instructor Led Training events with custom content developed specifically for your company, including the “Voice of the Customer” and followup online training that helps reinforce the topics and recapture the enthusiasm of the dynamic Instructor Led events over the course of a few months or years.

Voice of the Customer
While tailoring our courses to meet your specific needs and be written using terminology unique to your field and company is extremely beneficial in helping your team apply the knowledge they will gain, the most impactful component of our customization process is including the voice of your team leaders and your customers, even customers that you’ve lost. By filming your team leaders we can help deliver the best practices of your star performers to your other team members in their own words. They get to hear real examples of big wins as well as missed opportunities. We film your customers and get the unfiltered truth about what they like, what they don’t, what they expect and what you can do to either keep their business or earn back their loyalty. This process has proven hugely successful in strengthening bonds with existing accounts and winning back ones that have been lost by demonstrating your desire to learn from past mistakes. Material gained from this process can also be used by your team as video testimonials in presentations. It’s not bragging if someone else says it about you.

Multiple Languages
Our Training Materials have been translated into over 13 languages for use with some of our larger clients with locations around the world. We don’t simply outsource the translation and hope for the best. We ensure that regional dialects and specific terminology is appropriate and require that your team leaders on the ground in those locations review the materials to eliminate any possibility of misinterpretation.

Some of our Instructor Led Training Solutions
Live instructor led events have a high energy level and engage people in a way that’s hard to do in any other format. Enthusiasm and comprehension propel results after successful completion of our Instructor Led Training. For larger organizations looking to have us help solve more specific issues that are similar although not specifically addressed in our courses, we customize our material with your language, your people and your clients as well as audit your organization to help identify areas of additional need that you might not be as aware of being problematic. We also offer Train-the-Trainer sessions for rolling out events to even larger organizations. Our Instructor Led Training Solutions are designed to be delivered to large groups and therefore not practical for individuals. We do however offer any of our ILT courses virtually which can make it practical for smaller than normal groups.

  • Little Red Book of Selling
    The Little Red Book of Selling course offers sales professionals an in-depth and hands-on perspective of Jeffrey’s New York Times, Wall Street Journal and Best Seller.
  • Little Black Book of Connections
    In sales, it’s not who you know, but who knows you. The Little Black Book of Connections course will help you make good connections, learn the Secret Power of Connections, define your goals for networking and how to achieve them. You’ll also get tips for become well known in your industry and area.
  • The Patterson Principles of Selling
    The Patterson Principles of Selling are more than 100 years old. They have a history of success, are easily understood, and can be mastered with some hard work. Together these principles encompass an approach to the sales process that will lead you and your students to success this day, this month, this year, and this lifetime. The goal of this course is to present learners with a working framework that will enable them to apply The Patterson Principles of Selling to their personal and professional lives.
  • Resilient Leader
    Resilient Leaders have the attitude, purpose, passion and tenacity to help them bounce back more quickly than others and stronger than before. In times of change, pressure, and uncertainty, they are able to lead others to overcome challenges and grow stronger through them. Organizations with Resilient Leaders are better able to execute to the standards of excellence that customers (internal and external) deserve. Employees are more engaged, more loyal to the organization, more likely to go the Extra Mile to achieve results, better able to maintain a work-life balance, and positively impact those around them.
  • Trust
    Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It’s people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot.
  • Cultural Performance Dimensions
    Cultural Performance Dimensions is designed to help organizations establish and evolve environments where individuals of diverse backgrounds and experiences are valued; and all associates are empowered to achieve their unique potential for the benefit of themselves, their teams, their organization, and their customers.